• A “bait-piece” • The glue that holds a campaign together. Include the description “[White paper]” in square brackets after the title of the white paper. A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. Vancouver Head Office. In fact, some freelance writers are making $300k a year writing white papers. White paper rates vary from as little as $2,500 to upwards of $10,000 for a 5-18 page white paper.

• A way to freeze-dry ideas.

They include free white pages.
A white paper is a persuasive essay that uses facts and logic to promote a certain product, service, or viewpoint. Marketers create white papers … White Paper Office Solutions is an all-in-one resource for office supply needs with over 16,000 items.

Shop. The Purpose of a White Paper. If your white paper is longer and has many sections, it's wise to include a table of contents, too. The initial British term concerning a type of government-issued document has proliferated, taking a somewhat new meaning in business.

Consider breaking up your text with graphs, images, charts, and other visual elements.

In the world of marketing, a white paper is a long-form piece of content, similar to an eBook. White papers are used to present possible research projects to DoD or military-assisting Federal Agencies to assess an interest in, or possibility of, funding a specific research project.

White papers are usually not more than five pages and not less than a page. It is an informational piece designed to provide a detailed description of something being offered. The term, “white paper”, came about after the government color-coded reports to indicate who could access them, with the color white referring to public access. It's commonly used in government and corporate settings. A white paper is an authoritative guide that discusses issues on a certain subject, along with a proposed solution for handling them. Every white paper should have a cover, title page, introduction, and conclusion. It is meant to help readers understand an issue, solve a problem, or make a decision.

A white paper is generally a report that outlines a complex issue and sometimes also explores possible solutions to a problem.

For example, in May 2018, the U.S. Election Assistance Commission authored a white paper on election technology. While they originated as official government documents, companies, brands, and nonprofits of all types use them to establish topical authority. A white paper is a persuasive document that is written by a person or group to convince readers of their position and philosophy on a topic. According to Hubspot, “A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.