The ultimate ambition for many filmmakers is to see their film in a หนังชนโรง. Unfortunately, a theatrical release is the riskiest mode of distribution. Some filmmakers prefer to premiere their films in theatres so that they might receive critical acclaim. The New York Times, for example, will review practically any picture that is released in theatres, even if it is four-walling. You will need to bargain with the cinema owner if you want a wide release or to make a profit. This procedure, however, is expensive and must be totally supported by you.
How is a movie made and eventually shown in theaters?
There are certain steps which show how a movie is made and presented to audiences in a movie theater. They are:
- Someone has a movie concept.
- They draw up a plan and use it to pique people’s interest in the concept.
- The film’s rights are purchased by a studio or an independent investor.
- To make the film, people are brought together (screenwriter, producer, director, cast, crew).
- The film is finished and delivered to the studio.
- A distribution company enters into a licensing deal with the studio.
- The film’s distribution firm decides how many copies (prints) to produce.
- The movie is shown (shown) to potential theatre buyers by the distribution business.
- The buyers and the distribution firm negotiate which movies to lease and the parameters of the lease agreement.
- A few days before the premiere, the prints are delivered to the theatres.
- The movie is shown in the theatre for a set number of weeks (engagement).
- You purchase a ticket and attend the screening.
- The theatre returns the print to the distribution firm and pays the leasing agreement at the end of the engagement.
Breakdown of Expenditures for the Theatrical Release
The majority of independent theatrical releases do not recoup their investment. As a result, if you choose this strategy, you must exercise extreme caution. You can directly contact the cinema and inquire whether they are interested in showing your film. Before releasing it, a cinema chain will request to see it in its entirety. They’ll probably see ten or more additional films that week, some of which will be studio releases. You must persuade them that your film will be well-received and profitable.
Having a large social media following is one method to do this. Festival exposure, advertising, reviews, and word of mouth will all contribute to your audience. The most expensive part of your budget will almost certainly be marketing.
If a theatre wants to show your movie, you’ll have to work out a profit margin. There is no one-size-fits-all approach to reducing ticket sales. However, a studio film with an assured audience might keep 50-70 percent of the income, whereas independent films might keep 30-50 percent. In addition, each ticket is subject to sales tax. Although the percentage varies by state, it’s reasonable to assume 10%. In addition, the average cinema occupancy rate is 15%. You can calculate your profit using these figures.
